LIOR NORDMAN
/biography
Commercial Photographer & AI Visual Creator
Lior Nordman is an Israeli commercial and advertising photographer, visual creator and creative director specializing in commercial photography, advertising photography, portraiture, beauty, fashion, product photography, industrial photography, generative AI and AI video production.
Based in Israel and working with brands, advertising agencies, production companies, businesses and creative teams in Israel and internationally, Nordman brings together professional photography, art direction, visual storytelling and emerging AI technologies to create distinctive commercial imagery, advertising campaigns and cinematic branded content.
FROM PHOTOGRAPHY TO COMMERCIAL VISUAL STORYTELLING
Nordman began his professional photography career in 2006 as a sports photographer for the Israeli newspaper Haaretz. His growing interest in people, fashion, light and visual storytelling soon led him into fashion, editorial and commercial photography.
Over the following years, his work expanded into advertising campaigns, beauty photography, fashion photography, celebrity portraiture, product photography and commercial visual production.
His photography has appeared in international publications including Harper's Bazaar, Marie Claire, ELLE, Cosmopolitan, Women's Health and Playboy.
Throughout his career, Nordman has photographed advertising and commercial projects for brands including Coca-Cola, BMW, Renault, M.A.C Cosmetics, Steve Madden, Diadora, Bezeq, Arena, Replay, Kappa, Padani and MUDO, among others.
His work has received recognition in the Israeli advertising industry, including Golden Fish and Golden Cactus awards, and has been featured in international advertising and photography publications.
In addition to still photography, Nordman has worked across moving image, commercial film and visual direction, including directing Israel's Eurovision video clip in 2014.
PHOTOGRAPHY × AI × MOTION
Today, Lior Nordman is expanding his commercial photography practice into a new generation of visual production combining real photography, generative AI, artificial intelligence, AI image generation and cinematic AI video production.
His approach is based on a simple principle:
Photography first. AI expands the possibilities.
Rather than replacing professional photography with artificial intelligence, Nordman uses generative AI as an extension of photography, lighting, art direction and creative production.
A real person, product, location or object can be professionally photographed and then developed into new visual environments, advertising concepts, campaign imagery and cinematic motion.
This hybrid photography and AI workflow makes it possible to transform a focused commercial photo shoot into a much larger visual content ecosystem.
